Trades · Westerstede · 2026
Malerbetrieb Viktor Hirt
A website that shows colour, without a single photo.
- Package
- Business website
- Scope
- Extensive one-pager · German
- Year
- 2026
- Visit website
- maler-hirt.de
The challenge
A painting business lives on trust and on colour. But the client deliberately didn't want photos on the site. Enquiries should come from the region, without a form or technical overhead. And whenever the business has something to announce, that should go on the site without a rebuild.
The approach
Instead of photos, colour itself carries the imagery: a colour fan with real RAL shades, room sketches for typical colour schemes and a warm, crafted look with a strong headline typeface. Every section leads to a call, email or WhatsApp.
The solution
A hand-coded one-pager with services, colour schemes, process, references, company profile, FAQ and contact. A discreet notice panel can be switched on when needed, structured data helps with local search, and the site needs no cookies, tracking or external fonts.
What makes it special
Interactive colour fan
Clicking a strip paints the wall in the hero in the chosen RAL shade, playful and instantly clear.
Colour schemes instead of photos
Four colour combinations with illustrated room sketches show how wall, accent and floor work together, as a starting point for advice.
A notice that can be switched on
A discreet panel can be shown whenever there is something to announce, and leads straight to the matching section. Switched off, it is not there at all.
Design system
- Kalkweiß#F6F2EA
- Ultramarin#1C3F94
- Ziegelrot#B83C22
- Ocker#E0A014
Both typefaces are hosted on the site's own server. Nothing is loaded from Google, so the site needs no cookie banner.
Before and after
No comparison to the old website: clear, modern and a perfect fit for my business. I'm very happy.
Got a similar project in mind?
Let's talk about what your website should achieve.