Holzwerk Brenner
A joinery whose website is as solid as its furniture.
Concept project: Holzwerk Brenner is a fictional business. The project shows how I would approach a website for this industry.
The challenge
Craft businesses usually have full order books, but get the wrong inquiries: too small, too vague, too far away. Every follow-up question costs time on site.
The approach
Bold uppercase type, real wood as the visual language, and a lot of calm. The site shows work instead of slogans and guides visitors step by step to a complete inquiry.
The solution
A reference gallery by category (kitchens, stairs, furniture), a three-step inquiry assistant with dimensions, budget and photos, and structured data so the business is found locally.
What makes it special
Inquiries with a system
The assistant asks for project type, dimensions and timing, so every inquiry arrives ready to quote.
References that sell
Projects with before/after images, materials and a short story. More convincing than any advertising claim.
Getting found
Local SEO with structured data, service area and fast loading as the foundation for good rankings.
Design system
Colours & Typefaces
- Sägespan
#ECE5DA - Kohle
#1D1B18 - Eiche
#A8703C - Nussbaum
#6B4A2E
Inter Extra Bold · Headings, uppercase
Inter · Body
At home on every screen
Got a similar project in mind?
Let's talk about what your website should achieve.