02 · Trades · Client project
Malerbetrieb Viktor Hirt
A website that shows colour, without a single photo.
The challenge
A painting business lives on trust and on colour. But the client deliberately didn't want photos on the site. At the same time, the business is hiring and needs local enquiries, without a form or technical overhead.
The approach
Instead of photos, colour itself carries the imagery: a colour fan with real RAL shades, room sketches for typical colour schemes and a warm, crafted look with a strong headline typeface. Every section leads to a call, email or WhatsApp.
The solution
A hand-coded one-pager with services, colour schemes, process, references, company profile, FAQ and contact. A discreet job notice appears on the visit, structured data helps with local search, and the site needs no cookies, tracking or external fonts.
What the client says
No comparison to the old website: clear, modern and a perfect fit for my business. I'm very happy.
What makes it special
Interactive colour fan
Clicking a strip paints the wall in the hero in the chosen RAL shade, playful and instantly clear.
Colour schemes instead of photos
Four colour combinations with illustrated room sketches show how wall, accent and floor work together, as a starting point for advice.
Recruiting built in
A discreet window points to the open position and leads straight to applying, without getting in the way of the visit.
Design system
Colours & Typefaces
- Kalkweiß
#F6F2EA - Ultramarin
#1C3F94 - Ziegelrot
#B83C22 - Ocker
#E0A014
Calistoga · Headings
Inter · Body text
At home on every screen
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